Our story
Embrace Your Vital Force with Luna Bruno
Welcome to Vital Force, where strength, empowerment, and elite performance converge. Our journey begins with Luna Bruno, a passionate powerlifter on a mission to redefine the narrative surrounding women in the world of strength training. Vital Force isn't just a fitness clothing brand; it's a movement designed to inspire and empower women to discover their inner strength. Luna envisioned a space where women could embrace their power and athleticism without compromising on style. Fueled by her own experiences in the powerlifting community, Luna recognized the need for performance-driven apparel that celebrates femininity while elevating strength training to new heights.
The Birth of Vital force
In pursuit of this vision, Luna founded Vital Force, a brand that transcends the boundaries of traditional fitness wear.
Luna created Vital Force after suddenly becoming a single mom when her daughter was 9 months old. She felt overwhelmed and weak, so she decided to do something about it. She started lifting weights in hopes to feel strong again. To her surprise- it worked. She fully channeled her focus into motherhood and lifting which improved her mental health dramatically. Luna noticed the need for athletic wear made by women to address the needs of female lifters. Therefore, she set out on a pursuit to empower women on their strength journey to instill the belief that every woman is a force to be reckoned with.
Vital Force invites you to embrace your strength, embody your power, and be part of a movement that goes beyond fitness. Luna Bruno's vision has come to life in every stitch, fabric, and design – this is more than a brand; it's a celebration of your vital force.